A counterfeit product commonly involves goods or packaging that use another party’s protected branding without authorisation in a way that presents the goods as genuine or connected with the rights owner.
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Service Details
Anti-Counterfeiting
Protect your brand, products and customers from counterfeit goods and unauthorised imitation.
Counterfeit goods can damage brand value, divert legitimate sales and expose customers to products that do not meet the standards associated with the genuine brand.
Corpinal IP helps businesses assess suspected counterfeiting, preserve evidence and coordinate proportionate enforcement using trade mark and other relevant IP rights.
Corpinal IP helps businesses assess suspected counterfeiting, preserve evidence and coordinate proportionate enforcement using trade mark and other relevant IP rights.
Why Choose Corpinal IP for Anti-Counterfeiting?
Counterfeiting problems often span several channels at once, including online marketplaces, social media, websites, distributors and physical goods. Effective action requires clear evidence, enforceable rights and a strategy that focuses resources on the most significant activity.
Corpinal IP combines IP rights analysis with practical enforcement planning to help businesses identify the strongest route to disrupt counterfeit activity.
Working with us means you benefit from:
✓ IP Rights and Evidence Review
✓ Counterfeit Risk Assessment
✓ Online Marketplace Enforcement
✓ Seller and Supply-Chain Investigation
✓ Cease and Desist Strategy
✓ Coordinated Enforcement Advice
Why Anti-Counterfeiting Matters
Counterfeit activity can spread quickly and may appear across multiple sellers or platforms before a rights owner becomes aware of the scale of the problem.
A structured anti-counterfeiting strategy can help you:
✓ Identify unauthorised goods using protected brands or designs.
✓ Preserve evidence before listings, accounts or websites disappear.
✓ Prioritise sellers and channels creating the greatest commercial risk.
✓ Use platform procedures and legal rights effectively.
✓ Disrupt repeat or coordinated counterfeit activity.
✓ Protect customers, reputation and legitimate distribution channels.
Design Registration
Protect product appearance with design registration advice, filing strategy and support.
Franchise Agreements
Clear franchise agreements protecting your brand, IP, know-how and commercial model.
Brand Monitoring & Enforcement
Monitor your brand for conflicts and unauthorised use, then take proportionate action.
IP Renewals
Keep renewable IP rights protected with reliable renewal deadlines and practical support.
Common challenges
Counterfeit enforcement can involve incomplete seller information, rapidly changing online listings and multiple parties operating across different channels or jurisdictions.
Our Anti-Counterfeiting service focuses on establishing useful evidence, identifying the relevant rights and selecting enforcement steps that are proportionate to the commercial problem.
Common issues include:
- Counterfeit products offered through online marketplaces.
- Social media accounts promoting imitation goods.
- Multiple sellers using the same photographs, branding or supply source.
- Difficulty identifying the people behind online accounts or websites.
- Repeat infringement after listings or seller accounts have been removed.
Example: Tackling Counterfeit Listings Across Online Marketplaces
A brand owner identified several online listings offering products that appeared to copy its branded goods and packaging.
The relevant IP rights, listings and seller information were reviewed and evidence was preserved before action was taken. The most significant sellers could then be prioritised for platform complaints and further enforcement, rather than treating every listing in isolation.
Who Can Benefit From Anti-Counterfeiting?
This service is suitable for brand owners, manufacturers, retailers, designers and businesses whose products or packaging are being copied, imitated or sold without authorisation.
It is particularly useful for businesses facing repeated online marketplace infringement, counterfeit imports or coordinated sellers whose activity requires a broader enforcement strategy.
general questions
Frequently Asked Questions
Anti-counterfeiting action should be based on clear evidence, relevant IP rights and a practical understanding of where the counterfeit activity is occurring.
Below are answers to some common questions about Anti-Counterfeiting.
Below are answers to some common questions about Anti-Counterfeiting.
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Q: What is a counterfeit product?
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Q. Can action be taken against counterfeit goods sold online?
Yes. Depending on the evidence and rights involved, options may include marketplace or platform complaints, direct legal correspondence, action against websites or sellers and wider enforcement measures.
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Q. What evidence should be collected before taking action?
Useful evidence can include screenshots, URLs, seller details, purchase records, photographs of products and packaging, transaction information and records showing ownership of the relevant IP rights.
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Q. Do I need a registered trade mark to act against counterfeits?
Registered trade marks are often important in anti-counterfeiting work, but other rights and legal remedies may also be relevant depending on the product, packaging, design and circumstances.